Apple has come up with some of the most successful print ads over their thirty years in business. With dozens of ads, you can find some that are silly, ahead of their time, and even some that get you thinking like some of the company heads, like the late Steve Jobs. This blog post is meant to showcase the ten best Apple print ads of all time.
[01] “Introducing Macintosh For the Rest Of Us”
When you hear the word Apple, nine times out of ten you will think of the company. Apple is known for their state of the art and unparalleled merchandise. With that being said, customers flock to them to get their latest products, and Apple knows just what to do to sell these items in a way that no other company has before.
For the last thirty years, Apple has come up with the most popular and unique print ads. Many have made our hearts pound and our minds thirst for knowledge, while some have just made us cringe. We have gone over every Apple print ad made and found these ten memorable Apple print ads from the years gone by, and have declared these the best ads Apple has come out with.
[02] “We’re looking for the most original use of an Apple since Adam.”
One of the first ads Apple put out was this humorous ad in the early ’90s, “we’re looking for the most original use of an Apple since Adam”. This ad had a vintage design, along with a touch of humor, to introduce their line of computers.
[03] “A is for Apple.”
This Apple ad was a bit more simple. It had the Apple logo, and explained what the first thing you should know about computers is. Apple in the early days relied on their simple yet unique design to draw in their customers when it came to their ads. The rainbow colors they used for their logo was also a big help!
[04] “Think Different.”
One of their greatest ads came from their “Think Different” campaign. This campaign was a bunch of simple ads, using people of prominent background, such as the great Muhammad Ali in their ads. This helped Apple really come into the spotlight, as well as reestablish themselves after the great Steve Jobs came back to the company.
[05] “Why every kid should have an Apple after school.”
This Apple ad was geared toward parents and guardians to get their kids the best computer available. Apple’s line of computers in the early days seemed to be more popular amongst adults, until they started to point out how computers were good for children, too.
[06] “Of the 235 million people in America, only a fraction can use a computer.”
When Macs came into play, it ended up showing how these computers were easy to use, and how useful they were to people. In this classic Apple ad, Steve Job’s creativity shone through as this simple ad showed that the Macintosh was as easy to use as simply pulling an item out of a bag.
[07] “If you liked the book, you’ll love the movie.”
This ad showcased an early 2000s Apple computer with a simple “book VS movie” line. While not the most memorable Apple ad, it did bring the new line of computer’s success.
[08] “Black tie optional.”
The “black tie optional” ad from Apple was for the iBook G3 computer and had the minimalist advertisement down pat. Following this ad for the Apple iBook, it showed the computer was made for professionals, but still had a fun and easygoing edge.
[09] “Apple invents the personal computer again.”
Another classic print ad from the 1990s was this one. Apple chose the simple yet popular minimalist theme for this ad for the personal home computer. It brought them success and made Apple’s computers a must-have for those entering the technological age.
[010] “The new iMac is the ultimate all-in-one computer.”
This slightly newer Apple ad showcased the new and improved iMac. Simple yet full of important information, it showed that Apple was recreating their best-selling computer and made it new and improved for the new generation.
